holistic design & innovation

We are an innovation strategy and holistic design firm.

We define the nature of the challenge organizations are facing and develop innovation strategy accordingly.

We help innovate, design and deliver new products and services in order to achieve a profitable and sustainable future for our clients.


No useless design shall leave this company.


about us


We believe that every innovation and design project should address the needs of the customer/user and the potential of the business/organization. Dedushkov’s holistic approach delivers feasible, effective and profitable/efficient solutions for our clients be they business, public service or policy organizations.

We believe that the most successful innovations come from entrepreneurs. Simply because they have skin in the game. Dedushkov’s compensation model is performance-based to share the risk our clients are taking in the innovation project.

We believe that great people make great projects and huge impact. Dedushkov is dedicated to work with the best minds from different professions to deliver the best possible holistic solutions to our clients.

We believe that every client, every case is different and unique. Although every project needs different expertise and focus these are the most common areas we are able to help our clients.


We design and manage public competitions to encourage innovation and design ideation for the benefit of our clients.

We analyze and design customer experiences across multiple touchpoints.

We help you to align the individual purpose of your emplyees with your organisational purpose that will allow you to develop high performance team.

We help senior leaders translate strategies and business objectives into actionable plans that can generate growth through innovation.


Eszter Bircsák

is the co-founder of Dedushkov. She is a curator and cultural mediator who is interested in CEE regional creative industry and local movements. She is the co-founder of MER, a regional design and lifestyle brand, REPLYtoALL, an art and tech initiative, and one of the founders of the Kitchen Budapest medialab. Previously she worked as a gallery assistant at Trafó Gallery and she is the former head of the Székesfehérvár St. Stephen King Museum’s Fine Art Department. She graduated with a degree in art history and Hungarian language and literature philology.

Maxim Dedushkov

is the co-founder of Dedushkov. He is a design expert and service designer. Maxim has been part of the design scene since 2008. He is the co-founder of Hello Wood, an international wood workshop and festival, originator of HOLIS, a holistic design summer university, founder of MOME line, the design agency of the Moholy-Nagy University of Art and Design, founder of MOME ID, a user interface course and the driving force behind the Budapest Design Meetup. He was involved as a creative director in several projects of graphic design, industrial design, architecture, animation and media and is recently a PhD researcher at the Manchester Metropolitan University investigating tools and strategies for interdisciplinary collaboration.


join us

We are 100% certain that good projects come from great teams, that different aspects help to understand the core of a problem, that interdisciplinary cooperation is a must for feasible solutions. We are currently looking for the best problem solvers, researchers, organizers, makers, strategists, inventors and designers to our collective.

Apply now by sending the following documents:

  1. ​​​​Your cover letter. Tell us "Why Dedushkov?" (1 page),

  2. Your CV (1 page),

  3. Your portfolio, projects you worked on, link to your website describing your role and the project outcomes (3 pages),

  4. Your top 3 of books, movies, music and destinations (1 page).

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T +44 7594 529 156, +36 20 226 9643
E hello@dedushkov.com
Budapest | London | Manchester

designed by: Eszter Laki | built by: Csaba Bozzay | photos by: Peter Puklus